Video games make their official debut in the world of NFTs


They were two worlds condemned to understand each other. Latest creation of blockchain technology, NFTs (Non-Fungible Tokens, unique digital objects with certificate of authenticity) and the world of video games were two tectonic plates that would sooner or later collide. With the announcement this afternoon by the French developer Ubisoft (responsible for hits like Far Cry or Assassin’s Creed) to market their own NFTs in their video games, these two digital universes formalize their marriage.

Although there has so far been a certain approach to the indie scene or small studios (Alien Worlds, CryptoBlades Game or Axie Infinity), with this announcement Ubisoft becomes the first large-scale developer (to understand us, creator large digital blockbusters, known as AAA games) which bets on blockchain technology and NFTs. Towards the platform where players will get their NFTs (which Ubisoft calls digits) and where they will download their creations, the French company, which has been studying the use that can be made of this technology for four years, has called it Quartz .

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“Ubisoft Quartz is the first pillar of our ambitious vision of developing a real metaverse”, in the words of Nicolas Pouard, vice-president of the company’s innovation laboratory. The reference to the metaverse is not something casual, and reflects, a month after Facebook chairman Marck Zuckerberg’s announcement, that taking a stand in the future virtual ecosystem will be a priority for many digital companies.

In the case of this Ubisoft announcement, it focuses on the multiplayer game Ghost Recon (first-person shooter), and it’s all about vehicles, weapons, and pieces of gear that work like collectibles and which from today will start to hit the market. If consumable items of this type (vehicles or weapons for example) are already common in the model of paid or freemium games (games with a free base and the possibility of paying for upgrades), then what is the difference between them? do these last NFTs? Well, since these are unique items, the player can not only buy them, but also sell them or trade them with other players, effectively creating a marketplace for unique items that players can trade (and invest in). ). In the coming months, the French company plans to launch other NFT-based games and apps, like the One Shot League soccer collectible cards, in practice the digital version of a lifetime sticker album.

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According to the company, one of its biggest fears (one of the biggest fears of the entire universe related to NFTs) is the speculation associated with this parallel market. To avoid this, and in a conversation via Zoom, company officials said they would apply a series of barriers to ensure that buyers and users of the numbers are “gamers, not mere gamblers. investors “. Among these measures, in addition to being major, will be the obligation to reach a certain level in the game. Ubisoft’s blockchain technology will be based on the Tezos cryptocurrency and the company assures that its goal is to n ‘ only use low-power technologies (massive power consumption is one of the big issues facing the cryptocurrency market around the world).

Another large company in the world of video games, EA (responsible for success like FIFA or Star Wars: Battlefront) announced last month to its investors, but without specifying specific action, that NFTs are a must for the future of entertainment. digital, so with full security over the next year or so there will be announcements similar to the one Ubisoft is making now. It is the beginning of a path which is taking its first steps and which presents as many opportunities as challenges but which, surely, many companies will end up taking as soon as possible.

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