GeForce Now: LG welcomes Nvidia’s cloud gaming service to its televisions


LG announces that it has entered into a partnership with Nvidia to offer GeForce Now on its televisions. The cloud gaming service is now available in beta on certain Smart TVs under webOS.

The Smart TV does not want to give way to the various boxes and other multimedia boxes at the heart of the connected home. Always more efficient, it is trendy and more and more services are trying to find a place behind its big screen. Quite logically, video streaming services have quickly invested in televisions and they are regularly joined by music streaming or cloud gaming platforms. Still in its infancy, streaming video games have seen the emergence of several players in recent years, with varying degrees of success.

Invested for several years, Nvidia is trying to impose itself with its GeForce Now. Officially accessible to the general public since 2020, the service has long been available in beta. He has already been invited to Nvidia’s Shield TVs, computers (Windows, macOS, Chrome OS) or even mobile devices running Android or iOS, via the Safari browser for the iPhone and iPad. On the other hand, GeForce Now had not yet made a place for itself within a connected television.

It is now done with LG. It allows the South Korean brand to become the first television manufacturer to have developed a GeForce Now application for its Smart TVs. LG France confirms that the app is available in beta in the app store on select 2021 models of LG 4K, OLED, QNED Mini LED and NanoCell televisions running webOS. Some 80 countries are concerned by the provision of the service and the firm specifies that the GeForce Now is “Fully operational, without restriction of functionalities or services”. The complete list of compatible televisions will be communicated ” at a later date “.

The application lands in the LG store, with a limitation

With this announcement, LG is no longer content to support gaming. He turns his televisions into a real game console. However, these games will be limited to 60 frames per second in Full HD (1080p) even though Nvidia recently launched an RTX 3080 subscription. The latter complements the “Free” and “Priority” offers by giving the possibility of accessing more efficient servers – equipped with GeForce RTX 3080 graphics cards – for gaming up to 1440p at 120 FPS on PC and Mac and even in 4K HDR at 60 FPS on Shield TV.

This limitation is not necessarily linked to the capacities of certain LG televisions – which offer a 120 Hz display in 4K – but rather to Nvidia, which has chosen to reserve this formula for its own boxes. Since the launch is recent, it cannot be ruled out that changes will be made in 2022, when the application comes out of its beta test phase. Until then, LG TV owners who use GeForce Now will only need a controller to play.

Cloud gaming services (here GeForce Now) want to find a place on all screens. © Nvidia

An important step for cloud gaming

In addition to the interest of television manufacturers in video games, this arrival marks a turning point for cloud gaming. The streaming game market is trying to democratize and this requires availability on a large number of devices. After computers and mobile devices, it is therefore not surprising to see a strong interest from the main players in televisions. Microsoft is starting to make room for its Xbox Cloud Gaming service on its old home consoles, while Sony is notably using the PlayStation Now on its consoles. For its part, Google’s cloud gaming platform, Stadia, has been working for several months on certain Chromecast boxes, Android TV devices and even some Philips and Hisense televisions.

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