Shortage of components: Apple favors production of iPhone 13 over iPad

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Affected by the shortage of components, Apple is forced to choose between its iPhones and iPads. The brand has decided by sacrificing the production of touch tablets to supply its iPhone 13 with components.

The component shortage continues to plague and no manufacturer seems to be spared, not even Apple. The American firm, which has just organized two major events in September and October, has so far managed to stand out by being relatively little impacted. With the approach of the end of the year holidays, it would however be forced to make choices, according to the Japanese daily Nikkei, which announces that Apple has made the decision to reduce the production of its iPad in order to allocate more components. to iPhone 13.

The Japanese media claims that the production of touchscreen tablets has been reduced by 50% compared to initial plans over the past two months. Older iPhone models still in production would also be affected by this change in strategy. Some of their parts would be used for the production of iPhone 13. Remember that the iPhone 11, iPhone 12 and iPhone 12 mini are still in the manufacturer’s catalog, alongside the new models presented in September.

The business daily notes that some iPad and iPhone models have a number of components in common, which makes it easier for Apple to reorient production based on context and demand. We think in particular of the A15 Bionic SoCs which are used in all iPhone 13s as well as the new iPad mini.

iPhone or iPad? The choice is quickly made, especially at the end of the year

Apple’s decision comes after the iPad has been making excellent sales for a few months. The health crisis has boosted demand and shipments of the Apple brand tablets grew 6.7% last year, reaching 53.2 million according to IDC. More than ever leader of the sector with 32.5% of market share against 19.1% for Samsung, the Californian giant has continued to progress this year. Also according to data from the firm IDC, Apple sold 40.3 million iPads in the first nine months of 2021, an increase of 17.83% compared to the same period last year.

Apple will dig into the components of the iPad (here an iPad mini 6) to meet the strong demand for iPhone 13. © Apple

But the Apple smartphone remains the flagship product of the brand and Tim Cook’s teams are betting heavily on this new generation. The Californian company predicts greater demand for its smartphones than for iPads, especially in Western markets. Europe and America alone represent 66% of the company’s turnover and the end of the year is a crucial period for the brand. The release of the iPhone 13 has already allowed it to regain its second place in the smartphone market, while the peak in sales usually occurs a few months after the launch of a new range. King of sales, the iPhone will still have priority in 2021.

In mid-October, the Bloomberg agency indicated that the manufacturer was in danger of missing “At least 10 million” iPhone 13 for the holiday season. In a note released after the company’s latest results were released, Wedbush Securities analyst Dan Ives also explained: “Apple will encounter a considerable shortage of iPhone 13 during the holidays if demand remains at its current level”.

In 2020, we remember that Apple had already decided to undress the iPad to promote the production of iPhone 12. Note that the effects are already visible at resellers and you have to wait a few days or weeks for delivery certain models of iPhone 13 and iPhone 13 Pro or iPad.

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