Olympus becomes OM System and prepares its return to the photography market

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A little over a year after leaving the photo market, Olympus is coming back under the name OM System. This new brand takes over the imaging and audio activities of Olympus, revealing in the process its new ambitions.

It had been in the air for several months, it is now official: Olympus is changing its name. In financial difficulty, the famous Japanese brand announced its withdrawal from the photography sector in spring 2020, after 84 years of existence. The manufacturer had mentioned its decision to sell its activity to the Japanese fund Japan Industrial Partners (JIP). Already in charge of Vaio, the former IT division of Sony, JIP quickly confirmed its desire to ensure the follow-up of products already available and to continue the manufacturer’s adventure under a new name.

The Japanese company OM Digital Solutions has taken over the activities of Olympus and announces the creation of the OM System brand. “We are proud to announce that in the future, Olympus imaging and audio related products will be marketed under the OM SYSTEM brand”, specifies the company in its press release. The latter will include a range of interchangeable lens cameras, lenses, compact digital cameras, audio products, binoculars and related services.

The OM System brand unveils itself © OM Digital Solutions Corporation

A micro 4/3 camera is in the works

OM System remains discreet about its projects, but the brand confirms its ambition to launch a new box soon. “We are also announcing that we are in the process of developing a new interchangeable lens camera compliant with the Micro Four Thirds System standard.”, she specifies.

This Micro 4/3 camera, of which nothing has been revealed, “Will embody the OM SYSTEM concept and take photography to the next level”. An ambitious project for the firm which will therefore continue to focus on compact cameras with this format developed in collaboration with Panasonic. It should be noted that OM Digital Solutions presented two products last year, including the Olympus PEN E-P7. This micro 4/3 hybrid was followed by the M.ZUIKO DIGITAL ED 8-25mm F4.0, a lens in the Pro range. The last Olympus-stamped camera remains the OM-D E-M1 Mark II, a 4/3 micro body unveiled in February 2020.

A video was released to introduce the new brand:

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