A smart camera to live in the moment

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Canon is venturing into new ground with the PowerShot PX. This smart little camera is designed to take photos automatically, without human intervention. It can also film in Full HD and act as a 2.0 webcam.

Camera giant, Canon is aware of the difficulties encountered in its industry. Strong competition from smartphones in the consumer market and the compact segment, camera brands have no other choice but to evolve. At Canon, this involves hybrid models for professionals, like the Canon EOS R3, or bold bets like this goal for creators of virtual reality content. The time has come for diversification and the Japanese giant recently invited us to the presentation of the PowerShot PX.

This new concept takes the form of a smart camera for the whole family. The PowerShot PX, whose design is reminiscent of a surveillance camera, seeks to stand out with its automatic camera function. This compact pan tilt zoom (PTZ) camera – 8.2 cm high, 5.6 cm in diameter and 170 g – is designed to capture memories, letting users enjoy the moment. Once installed on a table or a piece of furniture, the small camera will work autonomously. The PowerShot PX will be able to automatically take 11.7 MP photos and shoot Full HD at up to 60 frames per second.

Canon wants to make the PowerShot PX your “Official photographer”. © Canon

Its 1 / 2.3 CMOS sensor equivalent to that of a compact is coupled with a 3x optical zoom (19-57 mm f / 2.8-5 equivalent in 24 × 36), as well as a 4x digital zoom. Powered by a Digic 7 processor, the camera has a field of view of 340 ° horizontally and 110 ° vertically. RAW format point for this consumer device, which is limited to JPEG.

An automatic compact camera

Rather than on its characteristics, it is at the level of its intelligent functionalities that the PowerShot PX is expected. The camera has been trained by algorithms to automatically take photos, prioritize certain subjects, and automatically frame. It has facial recognition and will use face search to keep subjects in frame, with no one behind the lens. Disabled by default, a feature also gives the camera the ability to automatically delete poorly framed images or short videos.

The PowerShot PX sounds like a surveillance camera and comes in white and black. © Canon

It is also possible to take control and control the camera from the Canon Mini PTZ mobile application. Available on Android and iOS, the latter gives access to various settings and allows in particular to give priority to certain faces (up to 12). It is also possible to configure voice recognition, since the camera can react to the voice with the keyword “Hello Pixie”. Four commands are currently available, including the ability to request that the camera take a photo or video. The application also allows viewing of content stored on a microSD card.

A built-in battery provides up to five hours of battery life. Charging is done through a USB-C port and it is possible to use the PowerShot PX on mains. Connectivity is provided by built-in Wifi or Bluetooth, and the camera can also act as a wireless webcam. However, it is limited to support on Windows PCs and does not ensure sound capture. On the privacy side, an indicator light on the front indicates when the camera is taking a photo or recording a video.

“It is our role, as a leader in the photography market, to design the products of tomorrow! “

The announcement of the PowerShot PX follows the release of the stunning Ivy Rec mini-camera and the PowerShot Zoom, which just got a black version. The Japanese brand is looking to the future and entrusts us with “Thinking about the products of tomorrow” by finding new sources of growth. Canon aims to reach a turnover of 100 million dollars / euros with its new concepts.

In the meantime, the Canon PowerShot PX will be marketed from November 2021 at a price of 469 euros. Available in white or black, it will be offered in a kit with a 16 GB microSD card and a USB-C charger.

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