Facebook Inc. switches to the metaverse and becomes Meta

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Mark Zuckerberg has confirmed the name change of the parent company of the social network Facebook. The group is renaming itself Meta to better reflect its new ambitions and its metaverse project.

Don’t call it Facebook anymore, but Meta. The parent company of the famous social network made its name change official during a virtual conference called Facebook Connect. The event is usually dedicated to the various projects of the firm in terms of virtual reality and augmented reality. This Thursday, October 28, 2021, it was above all a question of a new name and “metaverse”. New obsession for Mark Zuckerberg, this futuristic project is defined as the Internet of tomorrow and is the dream of several tech giants, Facebook in mind. On its site, the American firm reconsiders its change of identity and ensures that “The metaverse is the next evolution of social relations”.

Meta – ” beyond “ in ancient Greek – was chosen by Mark Zuckerberg to show that there is “Always more to build”. © Meta

The ex-Facebook goes on to explain that ” The objective of [l’]company is to promote the metaverse “ and that this name change reflects his “Commitment to this future”. For nearly an hour and 20 minutes, Mark Zuckerberg gave of his person to defend the new project of the parent company of Facebook, WhatsApp, Instagram, Messenger, Oculus or Portal. “We are at the start of the next chapter of the Internet, and it is also the next chapter of our business”, explains the leader. In recent months, he has multiplied the references to this term which seems straight from literature or a science fiction film.

This desire to create a parallel universe where real and virtual eventually merge is, however, very real. Social media giant, Meta hopes to change dimension and be perceived “Like a metaverse company” within five years. And, for the billionaire and boss of Facebook, it is simply a logical continuation: “When I started Facebook, we mostly typed text on websites. When we had phones with cameras, the internet became more visual and more mobile. With connections getting faster, video has become a richer way to share experiences. We went from the desktop to the web to mobile, from text to photos and then to video. But it is not finished “.

It is possible to play sports in this virtual world. © Meta

Mark Zuckerberg assures us that “The next platform will be even more immersive, a tangible Internet where you are in the experience and not just watching. This is what we call the metaverse and it will affect all the products we develop ”. Enthusiastic, the creator of Facebook specifies that in the metaverse, “You will be able to do almost anything you can imagine – getting together with friends and family, working, learning, playing, shopping, creating – as well as totally new experiences”. The aim is to offer something new compared to computers and telephones, thanks to this virtual universe. “In this future, you will be able to teleport instantly in the form of a hologram to be at the office without having to move, to a concert with friends or to your parents’ living room”, adds the manager. To convince, he also highlights the possibility of “Devote more time to the people who matter to you, reduce the time spent in traffic jams and reduce your carbon footprint”.

This vision is reminiscent of the universes of Minecraft, Second life or The sims. These 3D spaces will appeal to “Promising new technologies” and will notably use virtual reality, augmented reality or even smart glasses.

Users can create their avatar in this virtual universe. © Meta

What changes for Facebook users?

Like Google, which became Alphabet in 2015, this name change will not upset the habits of Internet users. The main services (Facebook, Instagram, WhatsApp) and brands (Oculus, Portal) of the group are not affected by this name change. Meta’s announcement comes with a new logo, resembling the infinity symbol in math, and comes in a tricky context for Facebook. The social network is increasing controversy and its brand image has deteriorated. With Meta and the Metaverse, Mark Zuckerberg diverts attention and seeks to free his services like WhatsApp, Oculus or Instagram from the pressure related to Facebook. The diversion could be short-lived, if we are to believe the whistleblower Frances Haugen, for whom the worst is yet to come with the social network.

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