Twitter continues to roll out Spaces and announces that all users can now create an audio lounge. Until now, the possibility of hosting a Spaces was reserved for members of the social network with at least 600 subscribers.
Clubhouse’s competitor, Twitter Spaces, continues to rise and is finally rolling out on a large scale. Appeared at the end of 2020 to counter the success of Clubhouse, Twitter’s 100% audio formula really took off last May. The social network then made the choice to extend the possibility of creating a “space” to all accounts with 600 or more subscribers. The firm finally decided to remove this barrier by offering the possibility to all users, on Android and iOS, to create audio lounges.
the time has arrived – we’re now rolling out the ability for everyone on iOS and Android to host a Space
if this is your first time hosting, welcome! here’s a refresher on how pic.twitter.com/cLH8z0bocy
– Spaces (@TwitterSpaces) October 21, 2021
Twitter Spaces finally changes dimension
This decision comes almost a year after the debut of Spaces, and several months late. Twitter had indeed promised that the creation of an audio lounge would be available to everyone last April, but this Clubhouse clone took its time. The announcement of the blue bird platform comes just a few days after Facebook’s decision to offer its Live Audio Rooms all over the world. Then again, the social media giant’s feature comes across as a response to Clubhouse, an audio-only social network that caused a sensation earlier this year.
While Clubhouse is looking for a second wind, Twitter has multiplied the news for Spaces. In particular, it has become possible to add up to two co-hosts, in addition to the eleven speakers present in an audio lounge. Up to 13 people (host or two co-hosts included) can thus chat at the same time in a space, while the number of listeners is unlimited. Twitter has also created a fund for content creators called the Spark Program. The firm is also working on the monetization of audio content with Ticketed Spaces, audio rooms for which entry is payable.
The audio format continues to develop
By opening Twitter Spaces to all of its users, the firm confirms its desire to advance audio on its platform. Even if the craze around Clubhouse has somewhat subsided, the application has made its way onto Android. Several competitors have recently launched their online discussion platform and industry giants, such as Facebook and Twitter, have also positioned themselves. Still, this format has yet to prove that it can impose itself over time with users, otherwise it will end up like Twitter’s Fleets.