YouTube Music Prepares Free Offer To Compete With Spotify

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Google will soon upgrade the free version of YouTube Music. The streaming service will notably offer to listen to music in the background.

In the shadow of certain giants like Spotify or Apple Music, Google continues to develop its music streaming service. The Mountain View firm has multiplied its attempts in recent years to find a place and, if the competition remains strong, YouTube Music seems to have major assets to gain popularity and catch up. This service has taken over from Google Play Music and the strength of the YouTube brand is an advantage in making itself known to users who are spoiled for choice.

Like other services (Spotify, Deezer, etc.), YouTube Music can count on a free formula to make itself known. The recipe helped European giant Spotify become the market leader with 365 million monthly active users, including 165 million paying subscribers. At the beginning of the month, the head of YouTube Music announced the group’s decision to change this offer in order to offer a “New listening experience”. Google then explained that Canadian users of its service would be able to enjoy their music in the background, without being premium subscribers.

The free revolution of YouTube Music

The YouTube Music team came back to this announcement to detail the functions of the new free version. The developers assure that users of this advertising-powered offer will now be able to listen to music in the background, access personalized playlists in random mode, search for playlists adapted to an activity (sports, transport, etc.) or “Explore millions of titles and thousands of playlists, for free”. With these additions, YouTube Music is getting closer to what Spotify offers in its Free with Ads bundle.

This formula will always be subject to certain restrictions and it will not be possible to enjoy music on demand. To choose a particular title, you will need to subscribe to a paid offer. YouTube Premium subscribers will also be the only ones who can benefit from“Exclusive advantages” like watching videos from YouTube Music, playing an unlimited number of tracks or accessing the service without ads.

This notification will soon be a thing of the past for Canadian users. © Screenshot

Google starts with Canada, starting November 3

Google confirms in passing that this free version of YouTube Music will be available from November 3 in Canada. However, it is likely that the American giant is not limited to this country: “These changes are coming to Canada first, and we’ll keep you posted on plans for global deployments – stay tuned.”, says Google.

This announcement comes as the battle rages between the various market players. After rocking the industry by adding spatial audio (Dolby Atmos) and lossless audio quality (Lossless Audio) at no extra cost, Apple recently introduced a new, very affordable offering. Its great rival Spotify could quickly respond by offering a more accessible formula and an offer in CD quality.

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