After a few months of testing in the United States, Facebook has finally decided to offer its Live Audio Rooms all over the world. This function, largely inspired by Clubhouse, reinforces the audio services of the social media giant.
When it is not involved in a controversy or strengthens its rules against harassment, Facebook continues its progress in the field of audio. The sudden interest of the web for Clubhouse had prompted many actors to react by launching a similar function. If the craze around this 100% audio platform has subsided, its rivals like Twitter with Spaces or Facebook have not lost hope of surfing the wave. Mark Zuckerberg’s social network reacted very quickly by offering its Live Audio Rooms, a live audio chat feature largely inspired by Clubhouse. Available on iOS and Android, Live Audio Rooms were only available in the United States since June.
Facebook took advantage of the summer and back to school to refine its subject, before taking it to the next level. The social network announced last week that its audio lounges were now available to everyone. The functionality crosses the Atlantic and brings with it several new features, as explained by Alexandru Voica, communications manager at Facebook Europe. He confirmed that public figures and certified creators now have the option to create audio shows. Facebook groups can also host Live Audio Rooms.
After the USA, Live Audio Rooms are appearing in France © Facebook
“Our audio journey has only just begun”, assures Facebook
The social network is also testing the possibility of creating live audio lounges from Android and listening to them from a computer. Initially, it was only possible to create rooms from the app for iOS. The American firm assures that its objective is “To expand access” in order to “Allow all public figures, groups, as well as creators and partners to create a Live Audio Room”. Facebook adds that its “Audio journey has only just begun” and confirms its ambitions by bringing other novelties to the United States.
The Verge site reports that Facebook has decided to deploy “Soundbites” in its home country. This feature provides the ability to create short audio content and is billed as an audio equivalent of Instagram’s Reels, according to Mark Zuckerberg. Still in the development phase, Soundbites are accompanied by a new Facebook offensive in the podcast field. This segment interests the firm which is limited for the time being to its American audience, but Facebook indicates that it plans to arrive in other markets very soon.