In the third quarter of 2020, Apple was relegated to third place in the global smartphone shipping ranking. This year and for the same period, Apple passes Xiaomi and climbs on the second step of the podium.
Apple is regaining its place as the world number two in smartphones, a place it owes in large part to the release at the end of September of its new spearhead, the iPhone 13. The latter has greatly contributed to boosting the sales of the firm. Cupertino.
The smartphone market has been very competitive since the sidelines of competitor Huawei and the first 5 places are now contested by Samsung, Apple Xiaomi, Vivo and Oppo.
A podium that does not change much
Samsung tops the table with 23% of sales, a percentage that did not change year over year in Q3. Samsung confirms its leadership thanks to a catalog of popular references such as the Galaxy S20 and S21, as well as the more affordable Galaxy A52.
Xiaomi therefore descends to third place with 14% of shipments, a figure that has not changed for the same period either. Despite this drop in the ranking, remember that Xiaomi is currently the leading supplier of 5G smartphones in Europe ahead of Apple, confirming an effective expansion strategy.
Vivo retains its third place with 10% of global smartphone shipments, and only gains 1% compared to last year. It is the last Chinese manufacturer to establish itself in a European market, slowly making its place by offering innovative and accessible products.
The fifth and last place goes to the Chinese manufacturer Oppo with also 10% of the market and a growth of 1%. The BBK Electronics firm has recently convinced consumers with its Reno6 series. We can see that Canalys includes Oneplus sales in Oppo’s figures, BBK Electronics also owning the brand.
Apple is therefore 2nd in the ranking with the greatest change in shipments, gaining 3% market share over 1 year. We can see that the apple brand has started its school year particularly well, with an increase in pre-orders of 20% compared to its big brother the iPhone 12 the previous year. China had participated in these pre-orders to the tune of about 5 to 6 million units.
“Customers should expect discounts on smartphones this year to be less aggressive. »Declares Canalys. © Canalys
The shortage of components is felt
The analysis firm Canalys notes a decline of 6% in the global smartphone market. A drop in shipments which can be explained in part by the shortage of components that strongly impacted the production of manufacturers in smartphones, but also that of computers and consoles. This shortage of key components like semiconductors and chips is emerging as global orders continue to grow. In the United States, Canalys is seeing strong demand and growth of 73% in the PC market in one year (between Q1 2020 and 2021). This growth is one of the side effects of the pandemic. The need to telecommute has made the laptop an indispensable and much-requested tool.
Source : Canalys