Apple is reportedly preparing to cut production of the iPhone 13 due to the chip shortage, Bloomberg says. The suppliers of the American giant have, for the time being, denied this information.
Apple has not experienced an ignition delay for its iPhone 13 and 13 Pro, but the Apple brand seems to be caught up in turn by the shortage of semiconductors. According to a Bloomberg report, the Californian manufacturer would be forced to reduce its production targets for the iPhone 13 by 10 million for the year 2021. Apple had planned to manufacture 90 million devices by the end of the year. year, but it should be satisfied with around 80 million iPhones for the holiday season. Its suppliers such as Broadcom and Texas Instruments would not be able to meet the demand, specifies the American agency. These difficulties concern the entire sector and affect other products of the Cupertino group, such as iPads and MacBooks. A situation which should not, however, prevent Tim Cook from unveiling new models next Monday.
Delivery times are getting longer
At the end of July, the group’s boss even anticipated this possibility by explaining that he expected “Supply constraints are more important” at this time of year. Many sectors are affected by this shortage of semiconductors which could last for several more months. On the Apple side, we are already seeing that delivery times are getting longer for the iPhone 13 and that some models are currently unavailable. As a reminder, the American brand presented in mid-September a new range comprising four models, with prices ranging between 809 euros and 1,839 euros.
Rather spared so far, the company seems to face strong demand for its new models. Quoted by the MacRumors site (via DigiTimes), Apple suppliers, however, denied the information, explaining that there had been no drop in orders for iPhone 13 from the American group. However, the DigiTimes site is not known to have the same reliability as the Bloomberg agency. For its part, Reuters recalls that the electronics giant has influence over its component suppliers and this may have helped it get through this crisis better. Separately, Jeff Fieldhack, research director at Counterpoint Research, believes that cutting production could also be part of the iPhone maker’s normal launch process. This would involve over-ordering iPhones to prepare for an initial rush of customers, and then reducing orders when sales trends become clearer.
Apple could take advantage of the announcement of its quarterly results on October 28 to discuss the situation.