African Peoples Advocacy (APA) successfully hosted the special Christmas lecture, ‘Pitching Africa: The Untapped Market Potential of Afri
can History and Culture’ at the Khalili Lecture Theatre, School of Oriental and African Studies, London, on Wednesday, 19th December 2012, 6.30pm -9pm
This special Christmas lecture was attended by dozens of members of the African Diaspora and people interested in African topics. The special guest of honour was HRH Queen Naa Tsotsoo Soyoo I of Accra West, Ghana, who was accompanied by her entourage, including her Sword Bearer (the Prince) and Lady in Waiting (the Princess).
The special Christmas lecture provided a unique opportunity for attendees to gain useful insights into the market potential of African history and culture. The event was superbly moderated by Dr Seraphin Kamdem, Lecturer at the Department of African Languages and Cultures at the School of Oriental and African Studies.
Washington Kapapiro, Chairman of the Association for African Owned Enterprises (AAOE) told attendees how they could partner with AAOE to capitalise on the market potential of African history and culture.
Earnest Ekokobe, CEO of Deo Gratias Ltd, discussed how the film industry in some African countries such as Nigeria is proving that African history and culture can be very profitable.
Chantal Aboa (aka Sylvie Aboa-Bradwell) writer, human rights activist and director of African Peoples Advocacy, delivered the keynote lecture. She told the audience how African history and culture inspired her to conceive the historical African fiction series Bala, whose first book, Bala in the Mali Kingdom, was recently released. She also discussed the enormous market potential of the Bala series. In addition, she stressed the need for members of the African Diaspora to familiarise themselves with African history and culture. Finally, she discussed how it is necessary for Africans and people involved with Africa to draw inspiration from African history and culture not only to tap into the market potential of these elements, but also to find solutions to problems confronting them nowadays.
The keynote lecture was followed by a lively question and answer session, and many attendees highlighted the need for collaboration and concrete action. The event ended with refreshments, book signing by Chantal Aboa, and networking.